High Hopes for Intuit’s Super Bowl Ad Giveaway – Businessweek


High Hopes for Intuit's Super Bowl Ad Giveaway
Businessweek
Someone at Intuit (INTU) had a clever idea. Instead of spending marketing dollars to promote the company's own brands, which include popular small business accounting software QuickBooks, Intuit would buy a Super Bowl ad slot and give it to a small 

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